Why is Google Business Profile so important if I already have a website?
Your website ranks globally or nationally, but the Google profile is what makes you appear on the map and in local searches in your city.
Even if your website is the fastest in the world, if someone searches for "lawyer in Seville" or "plumber near me", Google will always show the map first (the so-called "Local Pack").
The website and the Google Business Profile (formerly Google My Business) do not compete; they work as a team. Your profile grabs attention on the map, and your website acts as the expert salesperson that closes the deal by providing credibility and detail.
In my projects, I structure your custom website to connect perfectly with your Google profile, using the same keywords, exact contact information, and direct links to help your business get more real reviews and visibility in your area.
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