What is "Structured Data" and why do you include it for Local SEO?
It is invisible code (Schema.org) that "translates" your business information (address, hours, phone) so Google bots understand it without a margin of error.
Humans read text easily, but Google bots read code. If you just type your address in the footer of your website, Google has to "guess" what it is.
With the advanced Technical SEO I implement in my developments, I inject a hidden file called JSON-LD (Local Business Structured Data) directly into your website's code. This tells Google with mathematical precision: "This is the exact street, these are the GPS coordinates, these are the opening hours, and this is the official phone number".
It is the best-kept technical secret that makes a difference. By making Google's job so easy, the search engine rewards your website by displaying it much higher in local searches than your competitors who use basic templates.
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